Yesterday, Chevy announced the teams for the 2011 Chevy SXSW Road Trip. Last year’s challenge included one team from Detroit, and seven other teams from around the country. The teams competed with each other by completing challenges along the way, and getting help from their friends back home through social media. Despite being met with some negativity, the Road Trip Challenge was a huge success, both for GM and Detroit. Our team destroyed the competition, and we celebrated at The Magic Stick with an “Epic Tweetup”. I was heavily involved in last year’s challenge. I supported the team through Facebook and Twitter. I confronted the negativity with a blog post about how the challenge would effect Detroit. I was asked to be the entertainment coordinator at the Epic Tweetup, and DJ’d the event. Then, I followed it all up with a blog post about the results and effects that the Chevy SXSW Road Trip Challenge had on all of us.
A lot of great things have happened since then, both for me and the city I love. I hoped that I could not only participate in SXSWi this year, but also participate in the road trip challenge. My dreams came true this week, as Chris Barger (@cbarger) from GM emailed me to let me know that I’ve been selected as a team member. This year’s challenge will be slightly different. There are ten teams this year, and one of those teams will also be from Detroit. My team consists of Shauna Nicholson, (@shaunan) Bobby Mercader, (@rmercader) Joe Minock (@AdrenalineJoe) and me. Detroit’s second team consists of Nikke Stephan, (@NikkiStephan) Jacki Halas, (@Jacki_Halas) Kyle Stuef, (@KyleStuef) and Brian Ambrozy. (@primesuspect)
My initial thoughts are that I’m just really excited for this. I’ve spent the entire day RSVPing for SXSW events and bantering with my teammates and opponents online. My wheels are turning, and I’m brainstorming ideas of fun and creative ways we can make this trip successful, and memorable. I’m looking forward to the banter between my friend Brian Ambrozy and I, as we compete against each other. I’m preparing my brain for the mental Olympics I’m about to put it through, and my liver for the massive consumption of alcohol that is about to go down.
Please follow along with me here on my blog, twitter, facebook and foursquare. I’m planning to record a new mix within the next two months and dedicate it to my road trip team. I’m looking forward to what is undoubtedly going to be the time of my life, the friendships that will be made and made better, and the hard work that is ahead of me. Good luck to all the teams, and may the best one win!