Detroit’s online community has pulled together this week to support our home team in the Chevy South-by-Southwest (#DETChevySXSW on Twitter) road trip challenge. Four professionals from Detroit’s online community were chosen to represent our city, and compete against seven teams from other cities as they drive a Chevy Traverse down to Austin and complete missions as they go along. The team not only gets points for completing tasks, but also gets points for the support they get from their home town in the form of tweets, blog posts and other interactions on social media with the crew.
It’s safe to say that not only has team Detroit stepped up to the challenge, Detroit’s online community has stepped up as well. Take a look at the #DETChevySXSW hashtag and you will see an overwhelming response from the community. If we win, we will get to share the glory with team Detroit, as GM has planned an “epic tweetup” for the winning city.
One of my fellow Ignite Detroit organizers was chosen for the team. The close proximity of Ignite Detroit to the road trip challenge was a blessing in disguise for the crew. Ignite Detroit turned out to be a great success, with three hundred of Detroit’s greatest minds getting together to share innovative ideas, great music and cheerful fellowship. The momentum we created was carried forward into the Chevy SXSW road-trip challenge. Needless to say, this city is fired up.
As I watched the #DETChevySXSW hashtag last night, I noticed a little pessimism coming from a single individual that doesn’t quite grasp what’s going on here. I’m not going to repeat what was said, because I think Dave Murr was right when he said that “some insults don’t deserve the courtesy of a response.” However, behind the crass and rude nature of this particular person’s response, a very valid point was brought up. What are we really doing for the city of Detroit?
We certainly aren’t all going to go out and buy a GM product because of this event. We’re not all going to move into an Urbane Apartment, drink wine at Vintner’s Cellar, eat at Olga’s or Panera Bread, or have a coffee at Biggby. While I am sure that these sponsors are happy with the support they are getting from the community, there is much more to this than advertising value. The ROI is much more than the slight increase in business these sponsors may see. These are companies that are investing into the future of this city. They are seeing the big picture. They are witnessing a new renaissance happening right before their eyes, and they want to be a part of it. They are seeing all of the greatest minds in Detroit coming together, dreaming, thinking, building, working and striving to bring hope to a city that has suffered for decades.
Hillary Clinton once said that it takes a village to raise a child. This concept can also be applied towards the rebuilding of Detroit. The village is made up of people, and the city is our child. We own businesses, we spend money on our hobbies, we create, we envision, we teach and we learn. Instead of constantly working against each other for selfish means, we understand that what’s good for the city is good for everyone. Everyone involved with #DETChevySXSW understands that community involvement is essential to accomplishing our goals. When South-by-Southwest is over, the revolution will continue. There will be Future Midwest 2010, TEDxDetroit #2, Ignite Detroit #2, Brand Camp U, Startup Weekend, Tweetea, Social Media Club, etc. etc. etc. and we will continue to work together until this city is back on top again.
There will always be naysayers, and there will always be a negative force working against the progress that is being made. But the progress we are making won’t be invisible forever. Our motivation and our perseverance will spread like an infection through the entire city, until the negative Nancy’s have no other choice but to get motivated, or get left behind in our dust.
I am so proud of the #DETChevySXSW team and Detroit’s online community. There is no doubt that we are making a difference, and we are having a lot of fun in the process. When you see the goofy pictures, crazy videos, karaoke madness and the whispers going around about a group of clinically insane social media geeks that appear to be on drugs, you should now know what’s going on. We are the future of this city, and we’re going to have a good time.
Please follow all of the team Detroit SXSW contestants on Twitter and remember to support the #DETChevySXSW hashtag.
Brandon Chesnutt – http://www.twitter.com/bchesnutt
Audrey Walker – http://wwwtwitter.com/walkerau
Henry Balanon – http://www.twitter.com/balanon
Dave Murr – http://www.twitter.com/davemurr
Tags: chevy, detchevysxsw, detroit
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